. In 2002, advertising materials were developed on the theme ‘Maltina Moments’. It was developed to reinforce the brand proposition of ‘Care in a variety of ways’. Having been communicated on the platforms of vitality and nourishment, it became essential to present Maltina as the ‘Caring brand’; hence, the campaign was hinged on ‘Moments of Care’.
. The Launch of ‘Big n Bold’ 33cl bottle was in 2003
. The 2011 re-launch of Maltina with a new and appealing packaging upgrade for the bottle label, Can and tetra-pack was also complemented with a revised positioning strategy and new communication hinged on the happiness platform, hence, the launch of the ‘Sharing happiness’ campaign. The campaign was aimed at positioning Maltina as a brand that inspires sharing happy moments with friends and loved ones. That has been the Maltina brand essence till date.
. In 2015, Maltina is telling a refreshing story. It’s a complete story of the origin of Maltina, what it is made of, how it is made and the satisfaction that comes from sharing Maltina with loved ones and friends. It’s the Maltina credentials story which will be told with the ‘Complete Richness’ campaign. The campaign seeks to take the consumer into the world of the brand and further establish the fact that Maltina offers a complete malt experience filled with rich nutritional and emotional benefits.
. The Maltina brand is known for exploring creative ideas and avenues to communicate and connect effectively with the consumers, one of which is the popular and highly rated Maltina Dance All, a dance TV reality show, which provides a platform for sharing happiness, promoting family values and bonding. Introduced in 2007 and in its 9th season, lives of families have been changed completely through this platform.